Sonny Steele used to be a rodeo star, but his next appearance is to be on a Las Vegas stage, wearing a suit covered in lights, advertising a breakfast cereal. When he finds out that they are planning to drug the horse in case it is too frisky, he rides off into the desert on it.
The Electric Horseman
A rodeo star past his prime steals his company's horse and rides into the desert, accompanied by a feisty reporter.