Born out of the playgrounds of New York City, the "AND1 Mixtape Tour" took streetball to the masses, challenging convention and picking up a team of basketball misfits along the way. "The Rise and Fall of AND1" traces the journey of how three young friends with a dream of bringing greater acclaim to the game they loved, connected with the underground artform of streetball, and ended up flipping the billion-dollar basketball industry on its head.
Untold: The Rise and Fall of AND1
Inspired by New York City streetball, influential brand AND1 turned local legends on the court into international icons. So why did it come to an end?
